What investors can learn from the baby formula shortage - Oziris - Intelligent - Secure

When tins of organic baby formula are the hottest items going, it’s another sign of how Australia is moving from a mining to a dining boom.

Bellamy’s Organic hit the news this week when desperate parents were unable to find the Tasmanian formula brand at the shops.

Bellamy’s chief executive Laura McBain blamed the shortage on mass online demand in the lead up to China’s “Singles Day” shopping event on Wednesday, saying “it’s taken us by surprise”.

However, the product has reportedly been scarce in Australia for months, with supermarkets rationing to counter Chinese tourists stocking up on so-called “white gold”.

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