Fake meat labelling fools 6 in 10 Australian shoppers, industry groups claim. The ACCC says that’s bull. - Oziris - Intelligent - Secure

David Adams Aug 6. 2021

Six in ten Australian shoppers would misidentify the contents of a lineup of plant-based meat alternatives, industry groups say.

New survey data, brought forward by Australian meat industry groups, comes during a Senate inquiry into plant-based meat labelling.

But in its submission to the inquiry, the Australian Competition and Consumer Commission (ACCC) said consumers are unlikely to be misled in the real world.