Beston Global Food Company is establishing a tech offshoot to combat a surge in food counterfeiters.
The Adelaide-based company has secured patent protection for its OZIRIS food traceability app, which builds on verification and anti-counterfeiting applications from DataDot Technology and Brandlok Brand Protection Solutions.
It comes a month after China’s official Xinhua news agency revealed 40 per cent of goods, including food, sold online in China were fake or bad quality.
Overseas counterfeiters have targeted Australian food producers, knocking off products including wine, beef and cherries. Some of these goods have made their way onto Australian supermarket shelves, with the consumer regulator fining beer and honey brands after they were found to be fake.