Beston signs new marketing agreement in Asia - Oziris - Intelligent - Secure

Beston Global Food Company has continued its expansion into Asia with a new marketing and distribution agreement for its range of products in Hong Kong, Macau and parts of southern China.

Company chairman Dr Roger Sexton announced that Beston has entered a joint venture with distributor the Sunwah Group in Hong Kong and will become its main Australian seafood supplier.

Dr Sexton said the new arrangements “filled a gap” in the company’s Asian distribution platform and will be extended to other food products.

“We are strong in China and the ASEAN region with our own on-the-ground marketing and distribution teams, but we lacked a direct presence in Hong Kong and Macau,” Dr Sexton said.

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